I was approached by Thomas to establish the first pieces of visual branding for his company, Byss. The goal of the project was something quicky to ‘spark conversation’. The only restraints were no capitals and it had to be dark blue (almost black).
In order to achieve the look of an opening conversation, I used a comma after the ‘b’ to give the feeling of an opening line or the feeling of the pause after calling someone’s attention.
- company : byss services
- Date : March 2015
- Role : Designer